Reach 51,000+ B2B Decision-Makers
B2B Growth Secrets delivers actionable insights to executives, VPs, and founders at the world's most innovative companies. Partner with us to reach the people who make buying decisions.
51,000
Total Subscribers
99.8%
Corporate Email Rate
22,748
Unique Companies
80.9%
Decision-Makers
30%
Open Rate
0.3%
Monthly Churn
Audience Demographics
Detailed breakdown of our subscriber base by seniority, industry, and company size
Seniority Breakdown
80.9% of subscribers are Director-level or above
Subscriber Quality Tiers
79.4% Premium + High Value subscribers
Tier 1 — Premium8,728 (17.1%)
Tier 2 — High Value31,751 (62.3%)
Tier 3 — Mid Value4,558 (8.9%)
Tier 4 — Standard5,963 (11.7%)
79.4% of subscribers are Premium or High Value — senior leaders at significant companies
Industry & Function Coverage
Diverse representation across key B2B verticals and business functions
Top Industries
Diverse representation across 30+ industries
Job Functions
Reach decision-makers across key business functions
Executive / General Management8,736 (17.1%)
Sales / Business Development5,433 (10.7%)
Marketing / Growth5,102 (10%)
Operations / Strategy4,844 (9.5%)
Finance / Accounting4,330 (8.5%)
Engineering / Technology3,655 (7.2%)
HR / People / Talent1,778 (3.5%)
Customer Success / Support1,511 (3%)
Legal / Compliance1,502 (2.9%)
Product Management1,371 (2.7%)
Company Size Distribution
Strong presence across SMB, Mid-Market, and Enterprise segments
Company Types
70.8% B2B focus — ideal for B2B advertisers
B2B Services
B2B SaaS
B2C
PE/VC
Nonprofit / Government
Agency
Audience Cross-Analysis
Deep dive into how seniority, industry, and company size intersect across our subscriber base
Seniority x Industry
Cross-tabulation showing subscriber distribution by seniority level and industry
| Seniority | FinServ | SaaS | Consulting | LegalTech | Healthcare | Manufac. | Cloud | Cyber | Nonprofit | Data/BI | MarTech |
|---|---|---|---|---|---|---|---|---|---|---|---|
| C-Suite | 2,965 | 1,067 | 1,586 | 275 | 2,040 | 1,454 | 338 | 340 | 1,185 | 213 | 266 |
| Founder/Owner | 664 | 112 | 983 | 4,292 | 107 | 51 | 55 | 27 | 6 | 35 | 52 |
| VP | 2,453 | 2,255 | 1,278 | 112 | 1,199 | 1,052 | 1,028 | 691 | 86 | 714 | 597 |
| Head of | 59 | 42 | 15 | 5 | 5 | 10 | 8 | 7 | - | 10 | 6 |
| Director | 155 | 140 | 62 | 9 | 81 | 40 | 53 | 43 | 5 | 33 | 34 |
| Manager | 90 | 348 | 82 | 10 | 76 | 94 | 189 | 113 | 5 | 56 | 83 |
| Lead/Principal | 27 | 81 | 28 | 2 | 8 | 19 | 23 | 10 | 3 | 6 | 28 |
| IC | 204 | 261 | 186 | 51 | 157 | 144 | 87 | 65 | 12 | 52 | 58 |
| Unknown | 693 | 705 | 706 | 54 | 641 | 475 | 388 | 290 | 114 | 134 | 79 |
Industry x Company Size
Cross-tabulation showing subscriber distribution by industry and company size
| Industry | Startup | SMB | Mid-Market | Enterprise | Large Ent. | Unknown |
|---|---|---|---|---|---|---|
| FinServ/FinTech | 915 | 3,613 | 1,241 | 448 | 885 | 207 |
| SaaS/Software | 739 | 2,412 | 901 | 242 | 659 | 59 |
| Consulting | 530 | 3,123 | 799 | 178 | 212 | 83 |
| LegalTech | 98 | 2,928 | 1,670 | 67 | 13 | 34 |
| Healthcare | 878 | 2,229 | 760 | 201 | 152 | 95 |
| Manufacturing | 149 | 1,730 | 788 | 242 | 352 | 78 |
| Cloud/DevOps | 150 | 1,270 | 476 | 179 | 79 | 15 |
| Cybersecurity | 223 | 861 | 347 | 133 | 6 | 16 |
| Nonprofit/Gov | 182 | 920 | 102 | 30 | 22 | 160 |
| Data/Analytics | 156 | 633 | 273 | 131 | 44 | 16 |
| MarTech | 133 | 560 | 380 | 110 | 12 | 8 |
Companies Reading B2B Growth Secrets
From Fortune 500 enterprises to high-growth startups
Top 10 Companies
Leading enterprises and fast-growing companies read B2B Growth Secrets
1151 subs
Microsoft
2139 subs
Fidelity Investments
3116 subs
Salesforce
4104 subs
Amundsen Davis
5100 subs
Lippes Mathias LLP
699 subs
Rimon Law
796 subs
Rivkin Radler LLP
894 subs
SAP
991 subs
Stradley Ronon Stevens & Young LLP
1089 subs
Google
Low concentration risk: Top company (Microsoft) represents only 0.30% of the list
List Quality Assessment
Key metrics demonstrating subscriber quality and engagement
Quality Metrics
Key indicators for evaluating newsletter value
List Size
51,000
Corporate Email Rate
99.8%Strong
Monthly Churn
0.3%Excellent — 19-year half-life
Open Rate
30%Above B2B benchmark (20-25%)
Decision-Maker Density
80.9%Excellent
Concentration Risk
Top: Microsoft (0.30%)Low
Functional Diversity
Top 3 = 50.7%Well diversified
Industry Diversity
Top 3 = 33.8%Well diversified
Enterprise Subscribers
6,168B2B purchasing power
